Experience

Principal, Thornton Communications Inc. (TCI)

TCI was established to serve clients who recognize the value that a strong corporate reputation can deliver in increasing shareholder value, engaging employees, deepening customer loyalty and aligning stakeholder, community and public interests to help achieve business success.

TCI provides clients with tailored communication strategies and plans that effectively respond to specific issues, objectives and culture to satisfy current and future business objectives.

  • Astral
  • Astral
  • Bombardier
  • Ontario Realty Corporation
  • William Osler Health Centre
  • People From Cosette
  • Knightsbridge
  • Ontario Hydro
  • Ryerson

  • UTS
  • York

Senior Director, Corporate Communications, Petro-Canada Ltd.

Developed and implemented a research-driven brand and corporate reputation program that successfully integrated all internal and external communications across all business units. Successfully leveraged Petro-Canada’s Olympic/Paralympic sponsorship and re-defined the company’s Community Investment Program to better reflect and support the company’s business strategy.

Senior Vice-President, Manning Selvage and Lee

Provided strategic counsel and communications planning. Focused on protecting and strengthening clients’ relationships with - and reputation among - key constituencies to increase stakeholder value, engage employees, deepen customer loyalty and align stakeholder, community and public interests.

  • RBC
  • Upper Canada College
  • Aeroplan
  • Cassels Brock
  • Enbridge
  • Philips
  • Western Union
  • GSK
  • Home Depot
  • P&G

Senior Vice-President Corporate, Edelman Public Relations

Delivered strategic and effective communications programs, new business development, quality control and client program management. Provided strategic counsel,communications planning, responsible for: brand and reputation management, corporate advertising, media relations, marketing public relations, issues and crisis management, employee communications, financial communications, influencer outreach and corporate philanthropy and sponsorships.

  • Alliance Atlantis
  • Canadian Egg Marketing Agency
  • CBC
  • Dupont
  • Group Telecom
  • UPS
  • Home Depot
  • Ontario Hydro
  • Merrill Lynch
  • Loblaws
  • Parmalat
  • Suncor
  • Symcor
  • Government of Ontario

Director Corporate Communications, Ontario Hydro

Recommended and developed corporate, institutional and public affairs strategies, plans, policies and marketing communication programs. Work included brand and reputation management, public affairs, corporate advertising, crisis and issue management, employee communications, media relations, marketing communications, stakeholder relations, corporate citizenship, corporate sponsorship and corporate annual and financial reports.

Vice-President, Director of Client Services, McLauchlan, Mohr, Massey Advertising

Managed day-to-day operation of agency client services. Directed strategic marketing, advertising and communication planning and the implementation of comprehensive advertising and marketing communication programs.

  • Labatt
  • Blue Cross
  • Globe and Mail
  • Subaru
  • Financial Times
  • Sorel
  • CIBC

Director of Marketing TSN, The Sports Network

Developed, launched and leveraged the TSN brand. Responsible for subscriber and advertising revenues. Acquired and retained over one million subscribers in less than two years - a pay television precedent.

Manager of Creative Services, CBC-TV, Department of Communications

Managed the marketing, advertising, media and public relations for CBC Television Network.

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